Code of Ethics
Search Engine Optimization.
I will never knowingly harm a
client. I will not employ or use technology,
procedures, or programs known to risk the client site being
removed from search engine indexes or directories, or
I will not knowingly violate any rules published and
enforced by search engines or directories. Search engine rules and
guidelines change periodically. When they do, I will act promptly to ensure all
of my clients’ websites are in compliance with such changes. In cases where
questions are raised regarding rules and guidelines, I will contact the relevant
search engine(s), request clarification, and await specific guidance.- SEO Code
Code of Ethics
I will not knowingly mislead, harm, or offend a consumer. I
will not be a party to presenting false or misleading content on a client
website.I will not be a party to utilizing techniques which may cause a visitor
to be misled by information presented to or by the search engine, or harmed or
offended upon arrival at a client site. I will not condone or conduct the use of
such techniques as “bait and switch” -- i.e. creating client pages which do not
substantially contain and clearly relate to the optimized keyword or phrase, or
which may offend targeted visitors.
Search Engine Marketing
I will not knowingly violate any laws.
Provincial/State, federal and international copyright, trademark, servicemark
laws, and laws pertaining to spamming, will be adhered to strictly.
I will not represent the work of others as my own. This
includes work done either on previously completed projects or for current client
projects. SEO code of
I will not misrepresent my abilities, certifications,
standards, education, training, affiliations, technical inventory, or
experience. This includes my performance history, company resources
(staff, equipment, and proprietary products), and client lists.
I will not set unreasonable
client expectations. This includes the practice of accepting
multiple clients competing for the same keywords, and implying/promising
that all will achieve top search engine rankings. This also includes implication
or promise that results can be obtained within a time frame that is unrealistic
given known search engines behaviors, condition of the client site, and the
state of competition.
I will protect the confidentiality and anonymity of
my clients with regards to privileged information and items implying testimonial
support for Sem-Advance. All staff of Sem-Advance are bound to protect
confidential and/or sensitive or proprietary information. Without explicit
approvals, I will not publish testimonials, proprietary logos, press releases,
or any other collateral materials discussing the client.
Search Engine Placement
I will work to the best of my ability to increase or
retain the rankings of client sites. Clients contract for fee with
Sem-Advance in order to obtain and retain search engine placement. Sem-Advance
is charged with an obligation to employ appropriate, ethical technology and
methods to improve and retain their clients’ rankings in the environment
of shifting search engine technology, competitors’ strategies, and the needs of
the client web site.