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Code of Ethics Search Engine Optimization.

I will never knowingly harm a client. I will not employ or use technology, procedures, or programs known to risk the client site being removed from search engine indexes or directories, or rendered inoperative.

I will not knowingly violate any rules published and enforced by search engines or directories. Search engine rules and guidelines change periodically. When they do, I will act promptly to ensure all of my clients’ websites are in compliance with such changes. In cases where questions are raised regarding rules and guidelines, I will contact the relevant search engine(s), request clarification, and await specific guidance.- SEO Code Ethics

Code of Ethics

I will not knowingly mislead, harm, or offend a consumer. I will not be a party to presenting false or misleading content on a client website.I will not be a party to utilizing techniques which may cause a visitor to be misled by information presented to or by the search engine, or harmed or offended upon arrival at a client site. I will not condone or conduct the use of such techniques as “bait and switch” -- i.e. creating client pages which do not substantially contain and clearly relate to the optimized keyword or phrase, or which may offend targeted visitors.

Search Engine Marketing

I will not knowingly violate any laws. Provincial/State, federal and international copyright, trademark, servicemark laws, and laws pertaining to spamming, will be adhered to strictly.

I will not represent the work of others as my own. This includes work done either on previously completed projects or for current client projects. SEO code of ethics.

I will not misrepresent my abilities, certifications, standards, education, training, affiliations, technical inventory, or experience. This includes my performance history, company resources (staff, equipment, and proprietary products), and client lists.

Client Expectations

I will not set unreasonable client expectations. This includes the practice of accepting multiple clients competing for the same keywords, and implying/promising that all will achieve top search engine rankings. This also includes implication or promise that results can be obtained within a time frame that is unrealistic given known search engines behaviors, condition of the client site, and the state of competition.

I will protect the confidentiality and anonymity of my clients with regards to privileged information and items implying testimonial support for Sem-Advance. All staff of Sem-Advance are bound to protect confidential and/or sensitive or proprietary information. Without explicit approvals, I will not publish testimonials, proprietary logos, press releases, or any other collateral materials discussing the client.

Search Engine Placement

I will work to the best of my ability to increase or retain the rankings of client sites. Clients contract for fee with Sem-Advance in order to obtain and retain search engine placement. Sem-Advance is charged with an obligation to employ appropriate, ethical technology and methods to improve and retain their clients’ rankings in the environment of shifting search engine technology, competitors’ strategies, and the needs of the client web site.



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