What are keywords? Why are they so
important? Keywords are the lifeblood to e-business and a
considerable treasure among web based companies. Where a
keyword was once known as a single word based search, new
information such as this user poll from OneStat.com shows
that most search is done with two keywords by 32.58% of
internet users, while three keyword search terms are used by
25% of surfers. Use the keyword suggestion tool at Instant
Position, for your website needs.
Why is content important? The search engines use
content to determine ranking relevancy. Any reputable search engine optimization
campaign will include addition of new, updated, or changed content to your
webpages, The search engines also look for new, added fresh content to
ensure that the website is still relevant. Content should be between 300 and 750
words on a page. Anything over amount that should be broken up into multiple
pages. Websites with over 50 pages usually fare the best in
search engine ranking and results returned.
Your page title tag should be between seven (7) and
twelve (12) words. These seven (7) to twelve (12) words should also be the same
or close to the same as your meta keywords and meta description tags,.
Also use them in the top three of the image alt text tags.
Meta Keywords The spiders can only read so
many characters here. Keep them to between 7 and 48 words.
Meta DescriptionAgain the spiders only read
so much in this tag. Keep it between 12 and 24 words.
Image Alt Tags
This is one area of
search engine optimization often over looked but should not be. Image alt
text allows speech to text reader applications to read to their vision impaired
users. This is what is known as user optimization, which is truely what SEO is
supposed to be.